What the reader needs to know. . .

Good writing is indistinguishable from magic. The writer has anticipated what information the reader needs. Then, that information is crafted into enjoyable nuggets of delicious words. 

Take a look at some of Elaine's word magic. .  .
Beats of the Heart: The Sonnets, The Stories and The Telling--Readers Theatre Production October 2012 written and directed by Elaine Silver (and William Shakespeare, of course)
Article about the play in the Petaluma Argus-Courier
http://www.petaluma360.com/article/20121018/COMMUNITY/121019567

Magazine and Newspaper Articles:

Petaluma Argus-Courier Articles:Inbound Logistics Magazine Articles:

I.T. TOOLKIT Elaine S. Silver

Hitting a Freight Management Bull’s EyeBen E. Keith maximized freight management with help from ArrowStream’s Crossbow technology.
I.T. TOOLKIT Elaine S. Silver
Delivery App Perks Up Coffee SalesA new app helped a coffee merchant digitally transformed its retail sales and distribution processes.
CASEBOOK Elaine S. Silver

Supply Chain Challenge: Getting Employees on Board Agilent Technologies, a global high tech life sciences, diagnostics and applied chemical company applies sophisticated scientific methods provided by CorpU to implement sweeping new order fulfillment and supply chain strategies. Using the CorpU platform, and its precision tools, procedures and metrics for both engaging and educating employees, Agilent's transition from design to implementation for new supply chain plans was reduced from months to just 10 days.


Elaine S. Silver
Sofa So Good: Software Upgrade Bolsters Furniture Company’s Growth Furniture retailer upgrades its warehouse management system to furnish growth.





Alternative Healing Technology: Biophoton Light Therapy Article  in  Common Ground Magazine: (start on page 34):
 http://onlinedigitaleditions.com/commonground/archive/web-12-2015/

Some recent and not so recent Petaluma Argus-Courier articles:

Arts Related Articles:

Petaluma Arts Center highlights the mystique of botanical art
thttp://www.petaluma360.com/entertainment/6168344-181/petaluma-arts-center-highlights-the?artslide=0

http://www.petaluma360.com/entertainment/5847159-181/petaluma-arts-center-exhibit-delves?artslide=0

http://www.petaluma360.com/entertainment/5731950-181/petaluma-exhibit-lends-voice-to?artslide=0

http://www.petaluma360.com/entertainment/5583396-181/petaluma-arts-center-exhibit-showcases

http://www.petaluma360.com/entertainment/5472912-181/petaluma-arts-center-idea-lounge

http://www.petaluma360.com/entertainment/5222639-181/petaluma-based-troupes-powerful-women-within

Other topics:

Food Box Program Is a Barometer of Hard Times, October 8, 2011:
http://petaluma360.com/article/20111008/COMMUNITY/111009612

Seeking Help When Home Ownership Becomes a Crisis October 24, 2011:
http://petaluma360.com/article/20111024/COMMUNITY/111029783

Foreclosures: Playing By New Rules,  October 14, 2011:
http://petaluma360.com/article/20111014/COMMUNITY/111019731

Quarry Heights August 11, 2011:
http://petaluma360.com/article/20110816/COMMUNITY/110819692

Online Sales Tax August 8, 2011:
http://petaluma360.com/article/20110808/COMMUNITY/110809493

Our Ever Growing E-Waste July 28, 2011:
http://petaluma360.com/article/20110728/COMMUNITY/110729420

Search For Missing Fishermen Suspended July 12, 2011:
http://petaluma360.com/article/20110712/COMMUNITY/110719795

And a sampling of some published articles from Business Week and the New York Times and other publications:

Explaining Money's Mysteries to Your Children 

With a Couple of Million, You Could Do a Lot of Good 

BW Online | March 12, 2001 | Keeping College Freshmen on Course 

McGraw-Hill Construction Design-Designer Serves Up Construction As a Main Course

Constructor Magazine - A publication of the AGC 

Constructor Magazine - A publication of the AGC.

nytimes_career.pdf

nytimes_power.pd

​

. . .Lots of Stories, Lots of Words--some alternative links to articles:
I.T. TOOLKIT Elaine S. Silver
Hitting a Freight Management Bull’s Eye  Ben E. Keith maximized freight management with help from ArrowStream’s Crossbow technology. Page 109
https://www.inboundlogistics.com/wp-content/uploads/il_digital_april2017.pdf
I.T. TOOLKIT Elaine S. Silver
Delivery App Perks Up Coffee Sales A new app helped a coffee merchant digitally transformed its retail sales and distribution processes. Page 235
https://www.inboundlogistics.com/wp-content/uploads/il_digital_july2016.pdf
CASEBOOK Elaine S. Silver
Supply Chain Challenge: Getting Employees on Board Agilent Technologies. Page 99
https://www.inboundlogistics.com/wp-content/uploads/il_digital_june2017.pdf
Sofa So Good: Software Upgrade Bolsters Furniture Company’s Growth Furniture retailer upgrades its warehouse management system to furnish growth. Page 215
https://www.inboundlogistics.com/wp-content/uploads/IL_Digital_July2017.pdf
I also have written extensively on construction tech for Engineering-News Record and Constructor magazines:
Hyundai Expands North American Footprint With New Headquarters (article)
January 9, 2012
Rendering courtesy Hyundai Hyundai's new headquarters, designed by Gensler, will seek LEED Gold status. Looking at Hyundai Motor America, a division of Korea-based Hyundai Motor Co., it would be hard to tell there is a global economic crisis. Hyundai's U.S. car sales were up 20% in 2011 compared with 2010's sales. In total, Hyundai sold 645,691 cars this past year in the U.S. The company is tearing down its existing U.S. headquarters in Fountain Valley, Calif.—about 30 miles south of Los Angeles—and investing $150 million in a new one. Hyundai joins other major corporations—Google and Coca-Cola, for example—that are putting Read More
In Bay Area, Sonoma-Marin Transit Program Starts To Roll (article)
November 28, 2011
MAP COURTESY OF SONOMA-MARIN AREA RAIL TRANSIT North of San Francisco, the North Bay's first commuter rail line is inching toward construction. Meandering through the hilly suburbs of Marin County and the farms and vineyards of Sonoma County, the new rail line is designed to relieve pressure from the jam-packed 101 Freeway, providing a less stressful ride for North Bay commuters. As the Sonoma-Marin Area Rail Transit system moves ahead, other California rail projects—such as the $100-billion San Francisco-to Anaheim high-speed rail line—are hitting some speed bumps.Seed MoneyLast month, the Bay Area's Metropolitan Transportation Commission released $33.1 million to the Sonoma-Marin Read More
Sonoma Set for a Terminal Upgrade (article)
January 30, 2012
The Sonoma County Board of Supervisors on Jan. 24 approved a runway improvement and extension project as well as an airport expansion plan for the Sonoma County-Charles Schultz Airport, which is located in the heart of California wine country about 75 miles from San Francisco International Airport. Read More
SMART Moves on California Commuter Rail Project (article)
January 9, 2012
The contract for $103.3 million involves building 37 miles of track, repairing 20 bridges, and preparing railroad crossings and stations. The rail is scheduled to be in service in 2014.
Read More
Officials Will Soon Seek Designer for Historic LA Bridge Replacement (article)
February 27, 2012
The 6th Street Viaduct Bridge in Los Angeles—the site of numerous Hollywood movie scenes—has reached the end of its career. Read More
Movie Star Bridge's Days Are Numbered (article)
March 12, 2012
The Sixth Street Viaduct Bridge in Los Angeles—the site of numerous Hollywood movie scenes—has reached the end of its career. City engineers are reviewing a request-for-proposals document for a final cable-stayed design to replace the structure, which consists of two prestressed-concrete viaducts and a double steel-arch center span.
Read More
California High-Speed Rail Board Leaders Defect (article)
January 30, 2012
Related Links: First Phase of California High-Speed Rail Project Ready to Take Off Engineers Will Finally Be Paid For California High-Speed Rail Work The resignations in January of the California High-Speed Rail Authority's chief executive officer, Roelof van Ark, and its chairman, Thomas Umberg, several months before construction is scheduled to begin the first leg of high-speed-rail construction in the Central Valley, puts the alternative transportation initiative under renewed scrutiny. During Van Ark's 20-month tenure, costs were revised. Estimates more than doubled, to $98.5-billion. That huge dollar amount further erodes public support for the project and undermines its funding.Gov. Jerry Read More
Sonoma-Marin Rail Project Starts To Roll with First Contract Offering (article)
November 30, 2011
North of San Francisco, the North Bay’s first commuter rail line is inching toward construction. Meandering through the hilly suburbs of Marin County and the farms and vineyards of Sonoma County, the new rail line is designed to relieve pressure from the jam-packed 101 Freeway, providing a less stressful ride for North Bay commuters. Image courtesy of Sumitomo Corp. of America SMART has purchased 18 Diesel Multiple Units from Sumitomo Corp. of America. As the Sonoma-Marin Area Rail Transit system moves ahead, other California rail projects—such as the $100-billion San Francisco-to-Anaheim high-speed rail line—are hitting some speed bumps.Last month, the Read More
 
Some Petaluma Argus-Courier Articles:
Faces of Petaluma’s Past Jun 29, 2017 - Historical Museum launches ‘sister exhibit’ to Arts Center’s photo show
Petaluman launches smartphone app for book lovers Jun 13, 2017 - Freelance photographer Ramin Rahimian’s ‘Bookal’ aims to build a literary community.
Portrait of a communityJun 8, 2017 - Art Center exhibit invites Petalumans to look into their neighbors’ faces
Ladies sing the Blues in Petaluma
May 11, 2017 - Cinnabar’s tuneful homage tells lost history of musical genre
Eight Petaluma artists in new show at Library Mar 9, 2017 - New exhibition at Petaluma Library to honor 60 years of Petaluma Arts Association.
Eclectic local artists come out from under the woodwork Jan 25, 2017 - ‘Discover’ art exhibit-a diverse array of work from visual artists and their love for Sonoma County.
Petaluma’s Sons of Salvage goes against the grain Jan 1, 2017 - Best friends Aaron Beatrice and Serge Biryukov turn reclaimed wood into art and furniture at their Petaluma business.